Since we launched Ethan & Choco’s Book Club at the end of 2015, we’ve had a great logo that matches the branding style of all of the logos used by the MaxLove Project (MLP) and its various programs. We think this logo is fantastic, and it will continue to be used on the MaxLove Project website and whenever ECBC is promoted with MLP and alongside other MLP programs..  However, we also wanted a logo that is more aligned with Ethan’s vision (boy and CHOCO the bear reading a book together) and that looked like it belonged at CHOC Hospital. So our amazing neighbor and artist (check out his website here) met with Ethan to hear what he envisioned and designed a new logo for us, and we just received approval from the hospital’s marketing department. Ethan is very proud of this logo — a printout of it is already up on his bulletin board in his room. I think it (and this entire project) really represents the joy and good that has come out of this difficult road we are traveling on right now (aka Leukemia battle).

And here’s Ethan’s Daily Book Look #81, The True Story of the Three Little Pigs (by Jon Scieszka and Lane Smith).  If you’re interested in donating and helping ECBC build a library at CHOC Hospital, you can go to our Wish List on Amazon.com. Items purchased from this list will be sent directly to Ethan & Choco’s Book Club.

Click here for Book Look #81 video.
Click here to purchase books to donate off our Wish List on Amazon.com.